Frank Bacon

CEO

Frank Sondors - better known in the sales world as Frank Bacon - is the Co-Founder and CEO of Salesforge, the multi-channel cold outreach platform powering thousands of sales teams and agencies worldwide.

With more than a decade of experience scaling outbound operations from SDR to VP level, Frank has seen firsthand how traditional “hire more reps” playbooks fail in today’s market. His mission: build systems that outperform humans - not replace them. That philosophy drives Agent Frank, the AI SDR that’s reshaping outbound by blending human-AI collaboration to generate millions in pipeline without expanding headcount.

Frank is also the author of AI SDR: Your New GTM Edge to $100M ARR, the definitive guide to modernizing sales teams with AI. Drawing from years in the trenches and the real-world success of the Salesforge ecosystem, the book breaks down how to design hybrid human-AI teams, architect scalable data and infrastructure systems, and orchestrate outreach that actually converts. It’s a brutally honest roadmap for leaders tired of inefficiency - and ready to scale intelligently.

Outside of the office, Frank is a father of two and a relentless “doer.” Known for his obsession with performance, precision, and competitive edge, he channels the same energy into family, business, and mentorship alike. He’s not your typical sales founder - he’s the kind who brings a machine-like discipline to everything he touches (fueled, of course, by 6–7 cups of coffee a day).

Frank’s areas of expertise include:

  • Predictive & Market Intelligence
  • Demand Generation
  • Precision Marketing & Sales
  • Revenue Operations & Monetization Strategy
  • Coaching & Performance Culture

When he’s not building the next generation of AI-driven GTM systems, you’ll find him hosting The Sales & Bacon Podcast, where he sits down with top founders and sales leaders to discuss unfiltered lessons on sales, GTM strategy, and the future of AI in revenue.

Frank doesn’t just talk about the future of sales - he’s building it.

Blog posts by Frank Bacon

The Future of Sales: Welcome to Vibe Selling
Tutorials & Guides

The Future of Sales: Welcome to Vibe Selling

Transform your conversations into sales success with effective vibe selling techniques. Discover practical tips that drive results. Read the article now!
Ultimate Listkit Review: 100+ Users' Experience Analyzed
Reviews

Ultimate Listkit Review: 100+ Users' Experience Analyzed

Is Listkit the best B2B lead gen tool in 2025—or just hype? I analyzed 100+ real reviews, tested it across industries, and compared it with Salesforge.
Optimizing Cold Email Campaigns in 2025
Cold Outreach

Optimizing Cold Email Campaigns in 2025

Discover expert strategies from Frank Sondors on optimizing cold email campaigns, leveraging AI, and navigating modern email infrastructure challenges with Salesforge and Mailforge.
From SDRs to AI Agents: Redefining Outbound Sales
AI SDRs

From SDRs to AI Agents: Redefining Outbound Sales

Discover how Frank Sondors and Salesforge are transforming outbound sales with AI-powered agents and a modular sales tech approach, driving efficiency and growth in SaaS.
How to Fix a Broken Sales Funnel
Cold Outreach

How to Fix a Broken Sales Funnel

Discover how Frank Sondors and Salesforge are transforming top-of-funnel sales with AI-powered tools and innovative email deliverability solutions to boost pipeline efficiency.
How to Build a Scalable Cold Outreach Engine
Cold Outreach

How to Build a Scalable Cold Outreach Engine

Discover how to transform cold outreach from a risky gamble into a scalable, data-driven system. Learn key strategies for sustainable B2B campaigns including data personalisation, and automation.
Unlocking Powerful Data Enrichment and Automation with Databar & Salesforge
B2B Lead Generation

Unlocking Powerful Data Enrichment and Automation with Databar & Salesforge

Explore the unique capabilities of Databar that go beyond Clay, including list building, automation, and seamless integration with Salesforge for smarter outbound campaigns.
How to Scale Cold Emailing to 10k Emails/Month with No Risks
Tutorials & Guides

How to Scale Cold Emailing to 10k Emails/Month with No Risks

Discover how to scale your cold email campaigns to 10,000 emails per month without risking deliverability. Learn expert tactics on domain setup, mailbox management, and maintaining sender reputation.