Census

Census is a Universal Data Platform that helps organizations unify, enrich, and activate their business data across all systems. By connecting over 30 data sources, including CRMs, data warehouses, and spreadsheets, Census streamlines ETL processes, merges duplicate records, and provides robust Master Data Management. The platform leverages AI for advanced segmentation, intent scoring, and data enrichment using leading LLMs like OpenAI and Anthropic. With real-time Reverse ETL, Census syncs trusted, enhanced data to any destination, ensuring all teams have access to the freshest insights for marketing, sales, and analytics. Full observability, governance, and award-winning integrations make Census a leader in modern data activation.

Features

• ETL and Reverse ETL from over 30 sources and destinations
• Advanced Entity Resolution and Master Data Management
• AI-powered enrichment, segmentation, and intent scoring
• Integration with LLMs (OpenAI, Anthropic, Gemini)
• Real-time data syncing to CRMs, ERPs, ad platforms, and more
• Audience Hub for easy segmentation and activation
• Observability, audit trails, and governance controls
• Direct enrichment from providers like Clearbit and Apollo
• Secure by design, with enterprise-grade compliance

Pricing

• Free trial: Free
• Professional: $350/month
• Enterprise: Custom pricing

Pro's

• Seamless integration with a wide range of data sources and destinations
• AI-powered data enrichment and segmentation
• Real-time data syncing ensures up-to-date insights
• Strong governance, security, and observability features
• Highly rated for ease of use and customer support
• Recognized as a leader in Reverse ETL by G2 and industry partners

Con's

• Initial setup can be complex for non-technical users
• Some advanced features may require technical expertise to fully leverage
• Occasional learning curve for new users integrating multiple data sources

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