RB2B is a visitor identification tool that finds anonymous website visitors and turns them into contacts. The integration works via a webhook: Salesforge generates a unique webhook URL, and RB2B sends identified profiles directly to that URL. In effect, when someone visits your site and RB2B identifies them, their contact information is automatically created as a lead in Salesforge.
Once set up, RB2B pushes each identified visitor profile into Salesforge in real time. The process is fully automated: whenever RB2B finds a match, it fires a webhook to Salesforge carrying the person’s details. Salesforge then creates a new contact or lead using that data. Thus, you capture prospects from your website without any manual steps.